Selling The Movie

Selling The Movie

University of Texas Press

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As long as there have been movies, there have been posters selling films to audiences. Posters came into existence just decades before the inception of film, and as movies became a universal medium of entertainment, posters likewise became a ubiquitous form of advertising. At first, movie posters suggested a film’s theme, from adventure and romance to thrills and spine-tingling horror. Then, with the ascendancy of the film star, posters began to sell icons and lifestyles, nowhere more so than in Hollywood. But every country producing films used posters to sell their product.

Selling the Movie: The Art of the Film Poster charts the history of the movie poster from both a creative and a commercial perspective. It includes sections focusing on poster artists, the development of styles, the influence of politics and ideology, and how commerce played a role in the film poster’s development. The book is richly illustrated with poster art from many countries and all eras of filmmaking.

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Ian Haydn Smith is a UK-based writer and editor. As a journalist he has written on film and the arts for numerous media outlets, both print and broadcast. From 2007 to 2012 he was editor of International Film Guide. Since 2011 he has been editor of Curzon Magazine and is series editor of 24 Frames.

Pub Date: 2018 
Format: Hardback
Pages: 288 
Size: 9.60 x 11.70 inches


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